I have to thank our Expos VP, Steve Barber, for sending me this one.
In recent years, one of the most popular speakers at our trade shows has been Joel Cohen of RestaurantMarketing.com. The site bills itself as “Real World. Real Time. Real Honest.” and the story below is a perfect example of the kind of honest advice you’ll find on the site, and through Joel’s weekly WOW! e-newsletter:
One hundred issues ago, (Wow #76), I shared an article that Scott Smith, who heads up The Springfield Restaurant Group — www.springfields.com — had submitted to me. Because of its importance, and as we head into the “2009 home-stretch”, I want to feature it again.
Scott said, ” We put together a list of what servers say that will kill your business. I’ve been on a campaign to make sure all our wait staff work hard on connecting with the guest and eliminate these cliches from their vocabulary. We’ve proven — and our sales bear it out — that connecting with the guest with the right words really does work!”
The 10 Things Our Servers Will NEVER Say To Our Guests
10. “Hang on to your fork”
Our servers will never tell a guest to hang on to their knife or fork following a course so that it can be reused for the next course. Clean flatware will be automatically offered.9. “No problem” –
No one will ever say this in response to a request from a guest, or as a reply when a guest says “thank you.” You will say, “my pleasure” or “you’re welcome.”8. “I will get the manager”
Every server is empowered to handle a guest complaint immediately. If a guest does not like their meal, you will apologize and offer the menu to the guest to make another selection. You can then notify the manager to help expedite the meal and visit the table.