“You guys still working on that?”

I have to thank our Expos VP, Steve Barber, for sending me this one.
In recent years, one of the most popular speakers at our trade shows has been Joel Cohen of RestaurantMarketing.com.  The site bills itself as “Real World. Real Time. Real Honest.” and the story below is a perfect example of the kind of [...]

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To blog or not to blog?

The September edition of QSR magazine challenges businesses — quick-service restaurants, specifically — to think about whether or not a corporate blog might be a good addition to a marketing plan.
I am not going to tell you what a blog is — I trust that if you’re reading this, you’ve got some sense of how [...]

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And the question is …

Will it blend?
If there was a “show, don’t tell” marketing award, Blendtec’s “Will it blend” campaign would win, blades down. It’s been around since late 2006, but remains constantly fresh, thanks to the seemingly inexhaustable things to blend.
Here’s how it works: In each clip, the company’s founder, Tom Dickson, attempts to blend various items [...]

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