Alcohol might be “liquid courage” …

… but how do you get timid customers to try a new drink in the first place?
According to more than 70% of bartenders in a recent Technomic survey, the best approach is to offer special price promotions. This group notes that this is a particularly effective strategy in “neighborhood bars, at nightclubs that offer [...]

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“The movie star … and the rest”

Even if you always thought that Mary Ann was hotter, there’s no disputing the fact that this Ginger has some serious va-va-voom: Coconut Ginger Highball
For the last two months, Rob Montgomery has been serving up some fantastic summer drink recipes, including the spicy little number mentioned above.
For more cool cocktails that taste better in [...]

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Makeovers: Not just for restaurants!

Contest deadline = tomorrow!
If you’re a fan of food, you’ve probably seen at least one episode of Restaurant Makeover, where a top chef and interior designer team up to help renovate and relaunch existing establishments. Part of the show involves a menu makeover - but rarely is the same attention given to the bar.
Until [...]

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Giddy-up!

Curious about who this Rob Montgomery fellow is?
Learn more about our resident Behind Bars expert in this neat-o new feature called, inexplicably, “Have you ever ridden a horse?“
This interview with Rob comes complete with an awesome margarita recipe and a Superman reference.
READ IT.

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The hour of happy

We’ve been teasing you on this one for awhile, so we’re extra-happy to be able to announce the launch of CRFA.ca’s newest online feature, Behind Bars.
We know you’ll want to read it all, so here’s the only link you’ll need:

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