According to data released today by Statistics Canada, beer is still the #1 choice for Canadians when it comes to beverage alcohol — but wine consumption is growing at a faster pace.
Some more tasty sips from today’s release:
- Canada’s beer and liquor stores and agencies sold more than $18 billion worth of alcoholic beverages in the year ending March 31, 2007 — that’s 4.9% more than the year before, and the fastest rate of growth in four years.
- Beer now accounts for 47% of sales from Canada’s beer and liquor stores and agencies, followed by wine at 28% and spirits at 25% — this is a dramatic change from one decade ago, when the market was dominated by beer at 52%, and spirits outpaced wine at 27% and 21% respectively.
- When it comes to wine, red (including rosé) is the winner, accounting for more than 60% of the total volume of red and white wine sold.
- Imported beer has more than doubled its market share in the last decade and now accounts for 11.4% of Canada’s beer market.
- Whisky-type products — which includes whisky, scotch and bourbon — continue to top the spirits category, accounting for almost 30% of spirit sales in 2006/2007.
Do these trends reflect what you’re seeing behind your bar? Comment below and let us know!
